![Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article3228058.ece/ALTERNATES/n615/Mr-Kipling-Cakes.jpg)
Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
![Watch this big friendly celebration of Bucks' own Roald Dahl - and learn about the artist who crafted it entirely from Mr Kipling cakes! | Bucks Herald Watch this big friendly celebration of Bucks' own Roald Dahl - and learn about the artist who crafted it entirely from Mr Kipling cakes! | Bucks Herald](https://www.bucksherald.co.uk/images-o.jpimedia.uk/imagefetch/http://www.bucksherald.co.uk/webimage/Prestige.Item.1.106615722!image/image.jpg?width=1200&enable=upscale)
Watch this big friendly celebration of Bucks' own Roald Dahl - and learn about the artist who crafted it entirely from Mr Kipling cakes! | Bucks Herald
![Mr Kipling owner Premier Foods records exceedingly good lockdown sales as families are forced to eat at home - Business Live Mr Kipling owner Premier Foods records exceedingly good lockdown sales as families are forced to eat at home - Business Live](https://i2-prod.business-live.co.uk/incoming/article19654671.ece/ALTERNATES/s615/0_JS178696440.jpg)